Pemasaran Digital pada Taman Belajar "Konsen Sinau" Desa Catur
Keywords:
Digital Marketing, Learning Garden, Reading Interest CommunityAbstract
The "Konsen Sinau" Learning Park in Catur Village, an informal educational institution, was established with the aim of addressing the lack of interest in reading among children and countering behavioral changes increasingly reliant on smartphones. Offering tutoring and a library, this learning park is a voluntary education service project initiated by students from UIN Raden Mas Said Surakarta. Located in Catur Village, Sambi District, Boyolali Regency, this community service activity focuses on digital marketing using a participatory method based on a community service approach at the "Konsen Sinau" learning park, employing the 7P concept: product, price, place, promotion, people, process, and physical evidence. The evaluation of the activities indicates a significant improvement in the "Konsen Sinau" reading park, evident in the increase in the number of students each week and the growing awareness among parents about the Learning Park.
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